Coke's C2 starts selling, Pepsi now joins the race.
Coca Cola made Vanilla Coke, Pepsi followed. Coke made C2
out of half artificial sweetener and half sugar, now Pepsi makes
the same in Pepsi Edge. Low carb, blah blah blah. You know, part of
the high-fat and low-carb diet craze that will have arteries blocked
nationwide in about 5 years. Anyway...
Pepsi needs to stop following the flock and make something that no other
drink maker has a competitor to. Something unique. Not a cola, not
ANOTHER lemon-lime (They have both Sierra Mist AND 7-Up. How many
do they friggin need?) Not Pepsi Blue. They need to make JOSTA. Make
Coca Cola follow THEM!
If Coke released their guarana drink, Kuat, on a large scale at the
same time Pepsi re-released Josta, the ensuing battle between these
two huge advertisers would help both sides sell their new guarana
drinks. Josta didn't get much attention the first time around, since
Coke didn't throw their 2 cents in or seem to care much about it.
People are like babies. Often a child wants their toy a lot more when
someone else is trying to play with it... ;-)
Guarana and related energy drinks are the rage today, whereas
Americans were all about caffeine-free back in the mid-nineties.
Pepsi's marketing department must be as attentive as their web
site staff. Ha ha.
If you have ANY info, facts etc, about Josta that you'd like to share,
please e-mail me!