06.01.2004 - Sean from Indiana wrote to his bottler: I believe you are the closest Pepsi bottling location near me, so I am directing this letter to you. First, thank you for taking the time to read this letter. I know your time is valuable, but it is greatly appreciated. I'll cut to the chase.
Despite its long absence in the market, I still find Josta to be one of my favorite drinks. Every fueling station I stopped at, I looked for Josta. I found out sometime in 2000 why I hadn't been finding it. It had been taken off the market!
I wholeheartedly believe that Josta has the fan base to make a comeback. With the energy drink market EXPLODING, Josta could be re-bottled or even canned with a different look, and made into a popular, competitive drink. This would appease the ENORMOUS energy drink fan-base as well as previous fans of Josta.
I would like to make the following request: Please bring back Josta! It would be beneficial to Pepsi to make a popular product, and it would be beneficial to the public to have another wonderful drink on the market.
Sincerely,
Sean
Contact me: yipching@murrayhead.com